A major event has been successfully hosted! Food2China Expo partners with Richemont International Baking Club (China) to create a golden platform for baking trade in South China.

Food2China Expo and Richemont International Baking Club (China) have officially signed a strategic cooperation agreement. The China Finals of the 6th International City Cup World Bread Competition will be held simultaneously and at the same venue – Area B of the Canton Fair Complex in Guangzhou – from September 10 to 12, alongside the 2026 Food2China Expo!

Both parties will focus on the upstream and downstream segments of the baking industry chain to achieve a deep integration of "rigorous professional technical credentials" with a "multi-channel procurement matrix," aiming to create a premier exhibition and trade platform for global baking enterprises in South China—one that combines industry credibility with high commercial conversion efficiency!

Master Certified X Professional Ecosystem: Backed by endorsements, supported by distribution channels, and guaranteed to close deals!

This collaboration has established a full-lifecycle closed-loop ecosystem spanning "from the laboratory to retail stores, and from master judges' evaluations to procurement ordering," creating a fast-track commercial pathway for the baking industry in South China that enables low-cost validation and high-efficiency monetization!

The Richemont International Baking Club (China) is the Chinese branch of the Richemont Craft School in Lucerne, Switzerland. Headquartered in Lucerne, Switzerland, it was founded in 1945 by the Swiss Official Baking Association and currently operates branches in 15 countries and regions worldwide. The club brings together top professionals from the global baking and confectionery fields, and since 2023, it has officially assumed the hosting rights for the China region of the International City Cup World Bread Competition.

Richemont International Baking Club (China)

Food2China Expo is a benchmark food industry exhibition in South China with over a decade of history, exceptional scale, and significant influence. Based on the lists of VIP buyers from previous editions, the event has attracted a comprehensive range of decision-makers across all channels—including retail giants such as Walmart, RT-Mart, Hema, Ole', CR Vanguard, Yonghui, JD.com, Guangbai Supermarket, Parkson, Lawson, Suning, and Amazon Global Store; chain restaurants such as Haidilao and Xiabu Xiabu; as well as import-export traders, distributors, hotels, supermarkets, convenience stores, e-commerce retailers, and corporate catering services—ensuring broad representation of all key stakeholders.

Through their collaborative efforts, both parties enable exhibitors to move beyond mere "exhibition" activities, empowering them with a dual engine of master-level technical expertise and precise buyer connections—thereby establishing a differentiated model within China's baking exhibition sector characterized by the deep integration of technical endorsement and channel resources!

Event Collaboration: World-class sporting events ignite commercial value!

This edition of the Food2China Expo proudly introduces two internationally recognized competitions, transforming "technical competition" into a "order catalyst":

6th International City Cup World Bread Competition – China National Finals

The 6th International City Cup World Bread Competition China National Finals: This global event is jointly hosted by Richemont Club and Sigep World Exhibition. Since its inception in 2016, it has rapidly become a premier competition in the global baking industry. The China National Pre-qualification Round is organized by Richemont International Baking Club (China), authorized by the global event organizers, with the champion representing China in the Italian Global Finals. This edition of the competition features 10 categories, including Chabatta bread, sourdough, pizza, and toast, showcasing the pinnacle application of raw materials, equipment, and craftsmanship.

2026 ASIAN PASTRY YOUNG CHEFS CHALLENGE

The 4th ASIAN PASTRY YOUNG CHEFS CHALLENGE: The first national-level baking event in China officially certified by the World Association of Chefs (WACS), and also the only professional baking competition in the Greater Bay Area to receive official certification from WACS, focusing on the innovative forces of Asia's new generation. The competition features categories such as plate-based desserts, sculpting art, chocolate cakes, and chocolate candies, with 10 teams representing China, Macao, China, Indonesia, Thailand, Malaysia, South Korea, and other countries competing together, directly addressing the consumption trends and innovation directions of Generation Z.

Enhanced Exhibitioner Benefits

Exhibiting companies with high-quality products may apply to become official sponsor brands for the competition, gaining on-site endorsement from masters and champions, and reaching top bakers and procurement decision-makers across China! Buyers can enjoy a one-stop experience to observe the highest-level competitions, directly compare the performance of raw materials and equipment, and obtain professional reference points for their procurement decisions.

Supply Chain Integration

Sponsor enterprises will have priority access to the rights for contestants participating in the two major international events to use and showcase their brand products; simultaneously, the event organizers will prioritize matching these sponsorships with the sponsor's supply chain needs, thereby converting sponsorship fees directly into actual sales revenue and effectively enhancing the brand's market competitiveness.

High-energy stage, prime spot: The baking industry's must-attend annual event!

Currently, the baking industry is undergoing an accelerated transformation toward greater health-consciousness, frozen food focus, and chain-based expansion; enterprises no longer require ordinary exhibition booths, but rather a high-impact platform that combines industry credibility, strong buyer concentration, and cross-category traffic!

From September 10 to 12, 2026, at Area B of the Canton Fair Exhibition Center in Guangzhou, the Food2China Expo cordially invites baking professionals from around the world—letting competition serve as our benchmark, technology as our foundation, and distribution channels as our strength—to join together for a premier baking industry event that combines professional excellence with significant commercial value!

Print Close