Without leaving China's borders, connect with global buyers! The Food2China Expo Overseas Buyer Special Invitation Event is now underway.

From July 15 to 17,2026, Malaysia's largest food trade event—the Malaysia International Food & Beverage Trade Fair (MIFB 2026)—was held at the Kuala Lumpur Convention Centre. The organizer of the Food2China Expo actively participated in the event, conducting targeted promotional campaigns and professional buyer invitations to build global buyer connections for the 2026 Food2China Expo, which will take place from September 10 to 12 at Area B of the Canton Fair Complex in Guangzhou. Chinese food enterprises can now directly engage with global professional buyers right at their doorstep without having to travel abroad!

Targeted approach: directly identifying key global buyers on-site

The organizing team of Food2China Expo is guided by data-driven approaches and industry insights, systematically covering all major thematic zones at MIFB and precisely targeting professional visitors who align closely with the five key strategic themes of Food2China Expo:

Water Bar Planet × Coffee & Tea Area

Global coffee and new tea beverage consumption continues to surge, with localization and digitalization trends playing a prominent role. At the MIFB exhibition, Malaysian white coffee and Latte-style tea were undoubtedly standout highlights; meanwhile, Thai coconut water, Vietnamese drip coffee, Japanese matcha powder, as well as low-alcohol sparkling wines from Europe and America, also demonstrated strong popularity. These beverage trends from various markets converge at the newly launched "Water Bar Planet" themed zone of the F2C China Food & Beverage Exhibition® (Guangzhou)—where trendy beverages, core ingredients, and smart water bar equipment are seamlessly integrated. Whether you are a new tea beverage brand, a chain water bar operator, or an e-commerce procurement specialist, the F2C China Food & Beverage Exhibition® (Guangzhou) in September offers comprehensive opportunities for end-to-end connectivity spanning from raw materials to final products.

Protein World + Guangzhou International Low-GI Food Exhibition: A New Frontier in Global Health Foods

As we wandered through MIFB's Halal and Food Zones, we discovered that the global health food landscape is far more expansive than one might imagine. Malaysia's bird's nest and dried chicken and duck products hold a prominent place among the offerings, while Australian whey protein bars, South American beef jerky, and Middle Eastern date energy balls are also garnering significant attention. Regarding low-GI options, in addition to Malaysia's classic instant coconut rice packets, there are also sugar-controlled sauces and functional snacks from various countries.

The Food2China Expo aligns with this industry trend by launching two major themed exhibition areas— "Protein World" and "Guangzhou International Low-GI Food Exhibition" —thereby establishing a comprehensive implementation pathway for global health foods to enter the Chinese market, covering the entire process from product selection to Halal certification integration.

Meat2China Guangzhou International Beef Festival × Meat & Frozen Foods

The MIFB Meat Exhibition Area showcases a rich array of global meat products, including JAKIM Halal-certified beef and lamb, as well as frozen meats and seafood catering to non-Muslim markets. The Meat2China Guangzhou International Beef Festival, organized by Food2China Expo, provides a professional platform for global meat products to enter the Chinese market.

During the exhibition, multiple special events featuring Chinese and international beef promotions, displays, and tasting sessions will be held in succession: these events will gather products from Brazil, Argentina, and Australia—specifically tailored for Western-style restaurant chains and ready-to-eat meals; sessions in Inner Mongolia, Gansu, and Xinjiang will focus on domestically produced ecological beef, suitable for wholesale group dining; the Chaoshan Hotpot session will concentrate on fresh-cut cuts, targeting hotpot chain restaurants. Additionally, professional buyers, media KOLs, embassy and consulate representatives, and professional chefs will be specially invited as tasting judges to evaluate and comment on the products, thereby enhancing the brand recognition and credibility of the enterprises involved.

Guangzhou International Western Pastry & Baking Exhibition × Trend Synergy

MIFB showcased a variety of emerging trends in the baking industry—such as plant-based baking, frozen dough technology, and low-sugar/low-fat formulations, among others. The Guangzhou International Pastry & Baking Exhibition® (Guangzhou), held concurrently with the F2C China Food Expo®, along with the 4th Asian Youth Baking Competition (an internationally recognized event certified by the World Culinary Federation), serves as a professional platform to capture these trends. It connects the entire baking industry chain—from baking ingredients and equipment to finished products—while facilitating partnerships between Chinese baking chains, high-end hotels, and e-commerce channels.

Direct outreach to convert MIFB popularity into orders

At the MIFB exhibition site, the Food2China Expo team will conduct one-on-one visits to each thematic exhibition area, engage in face-to-face discussions with professional buyers to gain insights into their actual procurement lists and channel requirements, and invite them to visit the Food2China Expo in September, thereby converting the event's popularity into trackable business leads.

In addition to the five major thematic sections mentioned above, the team also engaged in in-depth discussions with numerous international buyers from various other product categories at the MIFB exhibition. These buyers presented procurement requirements spanning the entire industry chain, including ready-to-eat snacks, convenience foods, grains, oils, and seasonings, dairy and beverages, frozen and refrigerated foods, pre-prepared dishes, agricultural products and fruits/vegetables, food additives and ingredients, as well as food packaging and processing machinery. Simultaneously, the team effectively communicated the platform value of the Food2China Expo to the exhibitors—encompassing delegations from over 30 countries and regions, a VIP Buyers Club, and precision matchmaking sessions to help them connect directly with global buyers in Guangzhou in a single venue.

This MIFB visit successfully identified key industry partners and procurement resources, laying a solid foundation of buyers for the September event in Guangzhou. For more exciting highlights, we warmly invite you to experience the 2026 Food2China Expo at the B Zone of the Canton Fair Complex from September 10–12!

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