2025 Food2China Expo F2C中食展®广州 concludes successfully in Guangzhou! In 2026, we look forward to seeing you in China, Indonesia, Malaysia, Singapore, and Brazil!
On September 28th, the three-day 2025 Food2China Expo F2C中食展®广州 officially concluded at Area B of the Canton Fair Complex in Guangzhou! As the professional food and beverage event of South China in the second half of the year, and an important frontline window for the food and beverage industry in the Guangdong-Hong Kong-Macao Greater Bay Area, it has injected strong momentum into industry development amidst the global wave of accelerated transformation in the food and beverage sector. So, what key trade opportunities and cutting-edge innovations did this event, which attendees called 'truly worthwhile,' actually offer? Let's take a look back at this event through genuine feedback.
Voices from Exhibitors: The Fair's Effectiveness Exceeds Expectations, Boosting Confidence in Overseas Expansion
Joey Li, representing the Philippine Pavilion, gave high praise to the exhibition: 'As a professional food expo, F2C中食展®广州 is both efficient and friendly. This year's service and results speak for themselves.' He also expressed a willingness to further discuss participation in F2C中食展®广州2026 and to continue leveraging this platform to deepen cooperation.
Such recognition is not an isolated case. Many participating companies unanimously believe that the organizer's full-process services, from pre-exhibition to during the exhibition, consistently align with the companies' needs—accurately connecting resources while deeply exploring business opportunities, fully demonstrating a profound understanding of and strong support for the food and beverage industry. When they learned that the organizer, Worldex China Exhibitions Co..Ltd., plans to intensively expand into overseas markets in 2026, launching a series of food exhibitions covering Indonesia, Malaysia, Singapore, and Brazil, the companies showed strong interest.
Among them, Wolfgang, Managing Director of Worldex China Exhibitions Co..Ltd., the organizer of the exhibition, introduced, 'An important project in the plan for the 2026 Overseas Food Expo is the Indonesia Food Expo(IIFB).' The Indonesia Food Expo will be held in Jakarta from May 7 to 10, 2026. The exhibition is jointly organized by Worldex China Exhibitions Co..Ltd., Huamo Group, and local Indonesian organizers, forming a strong tripartite partnership. It aims to pave the way for enterprises to enter the Southeast Asian market and even the world's largest halal market with a 'localized and professional' approach.
The Brazil Rio Food Expo, targeting the South American market, is scheduled to take place in March, precisely addressing the local demand for upgraded consumption. In addition, two major core exhibitions are planned simultaneously in July: the 25th Malaysia Food & Beverage Expo(MIFB), the largest comprehensive food exhibition in the country, has already helped many Chinese companies gain important business clients thanks to its well-established exhibition system; the Singapore Food Expo, serving as the Asia-Pacific hub of Italy's international food exhibition spanning more than 150,000 square meters, can more effectively connect companies with high-end consumer markets and multinational supply chains.
Companies frankly said: 'Having a team that understands the market and focuses on practical results to build overseas channels, and can also plan ahead with a clear timeline, gives us more confidence in expanding into emerging markets and bringing high-quality local food and beverage products to the world!'
Precise Supply and Demand Matching: 'New and Unique' Products Gather in the Bay Area, Global Orders Accelerate Landing
The precise matching of purchasing needs and the continuous stimulation of trade vitality at the exhibition are strongly supported by a diverse array of unique domestic and international products:
Featured products from provinces and cities such as Guangdong, Yunnan, Heilongjiang, Hohhot, Sanya, and Shanxi have become highlights. The Guangdong pavilion showcases Meizhou's landmark intangible cultural heritage treasures, Qingyuan's Hong Kong and Macau-standard ingredients, and Shantou's Chaozhou flavors, weaving a Lingnan culinary matrix. Products like Xinbaotang Xinhui tangerine peel and Zhimeizhai seasonings highlight regional characteristics, along with innovative tea products such as Shengmaotai lemon black tea bags. Outside Guangdong, offerings include Yunnan Dai Yu colored peanuts, Shangri-La mushrooms paired with blockchain-traceable coffee, Wuchang rice and linden honey from Heilongjiang, beef dumplings from Yongji in Shanxi, local delicacies from Jiang County exemplifying southern Shanxi noodle culture, Hohhot grassland flavors, coconut products and mango wine from Sanya Free Trade Port, and high-mountain smoked meats from western Hunan, continuously leading new trends in healthy and situational consumption.
On the side of international exhibitors, nearly 20 countries and regions such as Turkey, the Philippines, Russia, Singapore, Australia, South Korea, Spain, Greece, Iran, Serbia, and Dubai gathered high-quality enterprises. Turkish exhibitors brought dried fruits and olive oil with detectable acidity, the Philippine delegation showcased tropical flavors like coconut water, jams, preserved fruits, and coconut flower syrup, Spain presented extra virgin olive oil and ham, Greece offered wine, Russia had coffee and novelty candies, Australia displayed high-quality meat and dairy products, Dubai featured gift-boxed chocolates, Serbia presented EU-standard honey, South Korea brought highly concentrated red ginseng extract and Korean-style almond fried chicken, along with iconic categories such as century-old Italian winery's red wines. These specialty products, carrying the unique local flavors of overseas regions, became the core focus for domestic buyers to connect and negotiate with, further enriching and diversifying the global flavor landscape of the exhibition.
This edition of the exhibition, leveraging a full-chain supply and demand matching mechanism and an innovative product portfolio, has become an important showcase for global food and beverage innovations. From pre-event demand research and customer profiling to on-site business matchmaking and experiential activities, the entire process efficiently connects supply and demand. The innovation vitality and supply chain resilience of China's food and beverage industry have earned high recognition from both domestic and international buyers and professionals.
This efficient matching model has also been practically validated by buyers. The person in charge of the Zhongshan Yifa Restaurant said, 'I have an urgent need to procure ingredients recently, which I will need within two weeks, so I value freshness and reasonable prices. Resources in Guangzhou are more concentrated than in Zhongshan, and I also hope to connect these resources back to Zhongshan.'
The person in charge of the chain Western restaurant The Happy Monk, who also came with clear procurement goals, reached an in-depth consensus with a Russian whiskey brand at the exhibition. Both parties engaged in detailed discussions on product positioning, target customer groups, and cooperation models. Due to the high alignment of their core demands, the communication atmosphere remained consistently amicable, laying a solid foundation for subsequent cooperation.
Buyers who were unable to attend the exhibition in person due to typhoon weather also proactively contacted the organizers through online channels, clearly expressing their intention to cooperate with certain exhibiting companies. They hoped to establish an online communication bridge to facilitate subsequent connections, further demonstrating the flexibility and coverage of the exhibition's engagement model.
Empowering Innovation Activities: Breaking Barriers Across Diverse Scenarios to Activate New Momentum in the Food and Beverage Industry
Innovation is the core engine driving high-quality development in the food and beverage industry. The 2025 Food2China Expo F2C中食展®广州 will host multiple special events concurrently, using diverse formats such as 'new product launches, forum discussions, and regional promotions' to deeply connect global resources with local characteristics. It not only showcases innovation trends in the food and beverage industry but also creates immersive consumer experiences, injecting new vitality into industry development.
- "Taste China, Savor the World"—2025 Food2China Expo F2C中食展®广州Premium Products Launch
The event prominently showcased high-quality food and beverage products from both domestic and international sources, covering categories such as Lingnan pre-made dishes, local specialties, and intangible cultural heritage foods. At the same time, the collaboration project 'Chinese Taste Around the World' was launched, aiming to promote Chinese food and beverage culture to the global market through content dissemination and channel collaboration, helping the 'Chinese taste' achieve international expression.
- "New Thinking in Food and Wine Pairing"—Greater Bay Area International Selected Food and Wine Festival Forum
As a professional forum focusing on the crossover of cuisine and wine, the event brought together top domestic and international experts in the food and wine industry to engage in in-depth discussions on 'localized innovation under new consumption trends.' Guests explored localized approaches to food and wine pairing, the integration of specialty ingredients with imported wines, considering the consumption characteristics of the Greater Bay Area. They provided operational ideas that are both practical and innovative for channels such as chain restaurants and high-end supermarkets, with lively interactive exchanges on site.
- Yunnan 'Green Yun Products, Taste Yunnan' Special Promotion Event
The Yunnan Pavilion appeared at this year's China Food Expo with a nearly 500-square-meter specially designed exhibition space and held a special promotion event titled 'Green Yunnan Products, Taste Yunnan.' A total of 871 'Green Yunnan Products' brands created a full-category ecological matrix. The innovatively designed 'Yunnan Cuisine Kitchen' was very popular, using Wild Forest Mushroom Industry's wild mushrooms and Chen Shengblack tea's award-winning Dianhong black tea to cook Yunnan delicacies. The event attracted intense inquiries from buyers, with negotiations with supermarkets and e-commerce platforms continuously heating up, and the 'Yunnan Products Enter Guangdong' cooperation is accelerating in implementation.
- European Olive Tasting and Promotion Event
Geographically indicated products such as high-quality European olive oil are showcased, with professional tasters explaining the cold-press process and flavor characteristics on site, providing guidance on pairing techniques with Chinese cuisine, stimulating purchasing interest from restaurant chains and high-end supermarkets, and promoting precise alignment between European olive products and the Chinese market.
- Imported Food Trade Fair
The exhibition featured a special matchmaking session for imported food, accurately connecting global demand and attracting exhibitors from 20 countries including Turkey, Thailand, Spain, and Iran. Products on display included dried figs, dried apricots, dried plums, olive oil, pasta, bread, pizza, vodka, whiskey, marshmallows, jams, preserved fruits, canned foods, coffee, and Dubai chocolates. Using a 'category grouping and demand matching' approach to invite professional buyers, and through 1-on-1 negotiations, multiple exhibitors and buyers reached preliminary cooperation, facilitating the 'overseas supply–domestic channel' network.
Culinary Competitions Build the Stage: Multi-Event Collaboration in Competitions, Cultivating New Talents in Food and Beverage Skills
The current food and catering industry has entered a new stage of quality upgrading, with consumer demand evolving toward refinement and personalization. The industry increasingly requires skilled professionals in areas such as baking and desserts. 2025 Food2China Expo F2C中食展®广州is not only a core platform for trade and business exchange in the food and beverage sector but also focuses on addressing talent shortages. By using competitions as a link, it discovers and cultivates new professional skills. These include the 2025 Asian Pastry Yong Chefs Challenge, the Asian Youth Pastry Art Challenge (Individual Competition), the Durian Delicacy Dessert Challenge, and the 3rd National Industry Pastry Skills Competition “Sanhe Cup,” providing a platform for skilled professionals to showcase creativity and hone their abilities, thereby supporting the development of talent pipelines in the industry.
Although the exhibition has concluded, the forward momentum of 2025 Food2China Expo F2C中食展®广州 has never stopped. In the future, 2025 Food2China Expo F2C中食展®广州 will continue to deepen its presence in the Bay Area while accelerating the expansion of its global exhibition footprint, fully advancing preparations for overseas food exhibitions in Indonesia, Malaysia, Singapore, Brazil, and other locations, creating a more comprehensive global business network for the industry.
In 2026, we look forward to meeting you again in Guangzhou in September to continue writing a new chapter of collaboration in the food and beverage industry at 2025 Food2China Expo F2C中食展®广州, and we also sincerely invite you to join us in exploring new blue oceans in overseas markets, together opening up entirely new opportunities in global food and beverage trade!
