Exhibition Participation = Direct Access to the Protein Supply Chain! At the "Protein World" section of Food2China Expo in September, explore the emerging opportunities in the global protein industry.
Proteins are becoming the "new cornerstone" of the food and beverage industry.
Once a supporting role in gyms, it has now become the star of fat-burning meals, an essential choice for seniors, a must-have for expectant mothers, and a daily staple for young people. By 2026, China's protein powder market is expected to exceed 38.7 billion yuan, representing a year-on-year growth of nearly 18%, with plant-based protein complexes achieving an annual growth rate of over 21%. The benefits of the protein industry are no longer exclusive to upstream players—supermarkets have established dedicated protein sections, e-commerce platforms are promoting best-selling products, gyms have transformed themselves into distribution channels, and cross-industry players have all joined the fray.
From September 10 to 12,2026, the dedicated "Protein World" Innovation Zone – a thematic exhibition area at Food2China Expo – will make its grand debut in Zone B of the Canton Fair Complex. Leveraging the global network of hundreds of thousands of professional buyers at Food2China Expo, we bring together raw materials, R&D, production, and distribution channels in one integrated platform: eliminating the need to travel across the globe; here, you can achieve seamless, precise matching directly.
The Protein World: Unveiling New Possibilities for Proteins
The exhibition area closely aligns with the growing trend of high-protein consumption, precisely targeting niche markets such as sports nutrition, weight management, senior health, and maternal-infant nutrition. It showcases not only products but also innovative approaches to leveraging protein across all food categories.
① Ready-to-eat protein products: A comprehensive range of forms from powders to snacks
Whey protein powder, plant-based protein powder, blended protein powder – no longer merely "dissolved in water"; protein bars, protein beverages, high-protein ready-to-eat meals, protein baked goods... Proteins are taking on forms beyond your imagination.
② Protein Sources: From Soybeans to Next-Generation Cellular Sources
From plant-based proteins (soybeans, peas, walnuts), animal-derived proteins (whey, collagen, casein), to cutting-edge technologies such as microbial fermentation proteins and cell culture proteins—where will future proteins come from? Here is the answer.
③ Supporting Services · Comprehensive Support from Formulation to Market Launch
OEM/ODM contract manufacturing, formula development, testing and certification, cold chain logistics—filling the final gap in the product chain to transform excellent formulas into truly superior products.
Key Highlights of the Exhibition Area: From New Product Launches to Targeted Partnerships
The "Protein World" Innovation Exhibition Area is more than just a display platform—it offers a range of high-value activities designed to enhance brand visibility, foster industry networking, and drive commercial partnerships.
The Protein Innovation Product Launch Event – delivering a debut presentation to industry leaders, authoritative media, and top buyers, capturing widespread attention.
The "Annual Premium Protein Product" Promotion Program – selected products receive ongoing targeted promotional support post-launch, amplifying their long-term impact.
One-to-one channel matchmaking event – organized by the host to precisely match supply and demand, facilitating efficient order fulfillment and collaboration implementation.
Scenario-based validation: By collaborating with high-traffic events such as the Guangzhou International Pastry Exhibition held concurrently, we demonstrated firsthand the application potential of protein-based products in innovative scenarios like baking and light food preparations.
We have specifically invited five major categories of procurement organizations to ensure an efficient match between supply and demand.
Channel procurement categories: food distributors, wholesalers, import traders;
Retail sector: large chain supermarkets, convenience stores, health product specialty stores, and wellness centers;
New retail e-commerce category: platform service providers such as Tmall, JD.com, TikTok, live streaming agencies, and community group-buying platforms;
Production and Processing Category: Manufacturers of functional foods, health supplements, specialized medical foods, and beverages;
Professional institutions: Hospital nutrition departments, elderly care facilities, fitness clubs, health management organizations, and university research institutes.
From September 10 to 12,2026, at Zone B of the Guangzhou Canton Fair Exhibition Center – the "Protein World" Protein Innovation Exhibition Area, raw materials, brands, distribution channels, and services will be showcased in one comprehensive platform. Golden exhibition booths are limited; secure your spot early! Meet us in Guangzhou in September to explore the endless possibilities of proteins on-site!
