The presence of over 40,000 buyers is only the beginning; post-exhibition networking within the Food2China Expo will continue.

The conclusion of an exhibition does not mean that business matchmaking has ended. Food2China Expo integrates post-exhibition services throughout the entire process: pre-exhibition needs research and customer profiling are conducted; dedicated trade matchmaking and product selection zones are established during the exhibition; and post-exhibition follow-up continues to track leads of interest, further matching "what I am looking for" with "who can supply it."

It's not just about exchanging business cards; it's about securing global key buyers on-site.

According to incomplete statistics, during the current Food2China Expo and the Guangzhou International Food and Ingredients Exhibition held from September 10 to 12, the procurement results achieved by the exhibiting companies were as follows:

1. The total value of signed agreements, expressions of interest, and agency purchase-and-sale cooperation among the 15 exhibiting enterprises in Chenzhou, Hunan, exceeded RMB 20 million; some domestic and overseas buyers will visit the site for on-site inspections and product selection;
2. Fifteen enterprises in Hengyang have reached preliminary cooperation intentions covering 34 items, with the total value of these intentions reaching RMB 17.521 million;
3. Hunan Dongsheng Moraine Rock Technology secured a customized order worth nearly one million yuan from a Vietnamese client;
4. Twenty exhibiting enterprises in Sichuan achieved on-site transactions totaling 23,300 yuan, with intended transactions amounting to 2.435 million yuan; more than 970 professional visitors were received;
5. Three enterprises in Shaoguan hosted over 300 professional buyers, securing potential orders totaling over 2 million yuan.
6. Eight enterprises in Meizhou achieved on-site retail spot sales exceeding 100,000 yuan, established partnerships with supermarkets and catering chains in the Greater Bay Area, and secured multiple cross-border cooperation agreements.
7. A Huadu ice cream company has received an invitation from a Slovak business partner for cooperation on a China–Europe project, which is expected to drive substantial procurement of equipment and raw materials;
8. Ten local Guangzhou enterprises specializing in the sale of agricultural specialty products have been officially recognized and have become permanent sales outlets for Ningxia Liupan Mountain beef within the Guangzhou urban area.

Shi Yang, deputy general manager of Guangdong Muhe Ecological Agriculture Development Co., Ltd., said at the event: "This exhibition demonstrates a model in which the provincial-level industrial park provides the platform, while the enterprises take center stage. We began participating in the Food2China Expotwo years ago; overall, the buyers facilitated by the platform have proven to be quite professional. We hope to leverage the Food2China Expoplatform to promote Maba oily glutinous rice and ecological mushrooms from northern Guangdong to a wider range of business partners."

In addition, the British Consulate General in Guangzhou organized a group featuring five British companies, which showcased a wide range of products—including whisky, gin, black tea, butter biscuits, grain cereals, and craft beer—spanning everything from single malt whisky to organic oatmeal. For overseas brands seeking entry into the South China market, Food2China Expoprovides a centralized platform for connecting with distributors and partners.

Post-event follow-up: continuation and tracking of leads of interest

We gather procurement requirements prior to the exhibition, arrange dedicated matchmaking sessions during the exhibition, and continuously follow up on potential leads post-exhibition. Additionally, we provide 365-day B2B long-term support services to assist both parties in bringing their collaborations to fruition.

The six food enterprises in the Huadu exhibition group received approximately 3,000 visitors and local residents in total during the event. Meiqi Ice Cream engaged with more than 30 groups of visitors at the exhibition, including representatives from South Korea, Thailand, Indonesia, Iran, Russia, Slovakia, and other countries; most of them indicated that they would visit the company after the exhibition to further discuss procurement and customized cooperation. One visitor from Slovakia, in addition to being impressed by the products, expressed a desire to invite Meiqi to participate in his ice cream production project in Central and Eastern Europe, with Meiqi responsible for product R&D and technology transfer. Lu Shi Foods also noted that several buyers had already expressed interest in visiting the factory after the exhibition.

"After waiting for over half an hour, it was finally my turn!" At the booth in Guyuan, Ningxia, Mr.Guo, a buyer from Guangzhou, held a freshly grilled beef skewer in his hand and beamed with joy. He runs a barbecue restaurant in the local area and had made a special trip to the exhibition to view the beef. "Guyuan beef is truly tender and fresh, with a pure, authentic aroma and no gamey or fishy smell. I plan to reach out to the person in charge of the company to explore further cooperation."

Two buyers from Pakistan, who operate a Western restaurant in Guangzhou, have a particular fondness for the steaks supplied by Ningxia Liupanchun Beef and Mutton Co., Ltd. After tasting the pan-seared steaks on-site, they found the texture to be exceptionally excellent. The two buyers then inquired in detail about how the steaks were transported via the cold chain and how long the delivery would take; they subsequently agreed to communicate via email, with the intention of visiting the factory in Guyuan in person to conduct an on-site inspection and explore opportunities for long-term cooperation.

Enter the bay and reach the ocean, connecting clues from the Bay Area with the rest of the world.

During the exhibition period, both supply and demand parties are engaged in dialogues; following the exhibition, follow-up efforts are conducted to advance these intentions. This networking strategy extends from Guangzhou to the Greater Bay Area, and further from the Greater Bay Area to overseas markets. In the F2C sector, the Food2China Expo has established four overseas networking channels for participating enterprises, covering the South American and Southeast Asian markets:

1. Super Rio Expofood (SRE): Food & Supermarkets Exhibition in Rio de Janeiro, Brazil – March 2027, Rio Centro
2. Indonesia International Food and Beverage Trade Fair (IIFB) & Indonesia International Food & Catering Exhibition (MoreFood Expo): April 8–11,2027, Jakarta International Exhibition Center (JIExpo)
3. SIGEP Asia: Asia Handmade Ice Cream, Pastry, Baking and Coffee Exhibition; Restaurant Asia: Asia Catering and Food Services Exhibition: July 14–16,2027, Marina Bay Sands Convention and Exhibition Centre, Singapore
4. Malaysia International Food & Beverage Trade Fair (MIFB): July 21–23,2027, Kuala Lumpur Convention Centre (KLCC)

Food2China Expo is committed to creating a one-stop trade platform for "entering the Bay and expanding overseas," enabling the connections established at the exhibition to gradually translate into concrete partnerships. Whether you aim to deepen your presence in South China or leverage the momentum to expand internationally, you can connect with the right sourcing partners!