Is it difficult for landmark products to break through the circle? 2025 Food2China Expo ® (Guangzhou) helps to go global market!
Even fine wine fears a deep alley? In today's era of rapid information dissemination and fierce competition, many landmark products that carry regional culture and craftsmanship are struggling with the dilemma of "good goods hard to come by." Channel barriers, good products but no fame? As e-commerce live streaming breaks down geographical barriers with its "zero-distance" approach, landmark products clinging to old models face dual pressures from channels and markets —— quality cannot compensate for the lack of traffic, and regional recognition is difficult to break through.
How to break through the market promotion and sales barriers and quickly penetrate the consumer market has become a thorny challenge for many time-honored landmark enterprises. At this critical juncture, a platform that can attract global professional audiences and gather abundant trade resources is particularly valuable. Therefore, participating in the
2025 Food2China Expo ® (Guangzhou) and Guangzhou International Food Ingredients Exhibition, Food2China Expo Guangzhou (China) International Food and Beverage Exhibition（GlFlF）, Wine to China Wine Expo (hereinafter referred to as "Food2China Expo ® Guangzhou") is undoubtedly a key decision for companies to seize market opportunities and achieve leapfrog development.
"first publish"
Landmark premium products preferred platform
A strong nation must first strengthen agriculture; only when agriculture is strong can the country be strong. The 2025 F2C China Food Expo ® Guangzhou closely aligns with the national food security industry belt construction goals, focusing on the industry's pain point of "quality products struggling to reach market." It deepens collaboration with agricultural departments across provinces and cities, fully committed to building a sustainable food supply chain system from farm to table.
The 2025 Food2China Expo ® Guangzhou is positioned with the core goal of "serving the Chinese people's food bowl." It aligns with the national strategy outlined in the "Plan for Accelerating the Construction of an Agricultural Powerhouse (2024-2035)," integrating global food resources with high-quality domestic agricultural products to ensure food safety and supply chain stability in China. The expo aims to elevate food consumption from merely having enough to eat to enjoying a better diet. A special section dedicated to "Local Specialty Products" has been set up, expected to attract exhibitors from over 20 provinces and cities including Guangdong, Guangxi, Hunan, Hubei, Shandong, Shaanxi, Sichuan, Yunnan, and Gansu. Exhibits will cover green foods, organic foods, geographical indication agricultural products, specialty agricultural by-products, poverty alleviation products, food processing machinery, preservation and packaging technologies, cold chain logistics equipment, central kitchen equipment, intelligent stir-frying robots, and smart pre-prepared food equipment. Notably, multiple specialized promotional events will be held concurrently during the expo, aiming to precisely connect market channels and help local specialty products break through regional barriers, fostering a new production and sales model where "excellent products from one place are shared nationwide." From exploring agricultural industrialization to building a matrix of specialty products across the country, the F2C China Food Expo ® Guangzhou is leveraging its platform to promote a three-dimensional ecosystem for high-quality agricultural development.
"exploration"
Unlock the potential of innovation leadership
From traditional ingredients to high-value-added products, the transformation and upgrading of premium local specialties cannot be achieved without the dual empowerment of technology and platforms. As the world's largest producer and consumer of edible fungi, China is accelerating its exploration of this value blue ocean. While traditional cooking scenarios continue to dominate, the modern transformation of the concept of food and medicine sharing has given rise to a new ecosystem of functional applications for mushrooms: from adding monkey head mushrooms to coffee and blending black truffles into cookies, to empowering energy bars with functional mushroom powders. To deepen cooperation and exchange in the national mushroom industry and promote innovation and upgrades, the 2025 Food2China Expo ® Guangzhou will collaborate with local governments from major edible fungus production areas such as Guangdong, Guangxi, Hunan, Yunnan, and Guizhou, presenting regional specialty varieties in a "local exhibition group + leading enterprises" format, promoting the nationalization of regional brands.
In terms of supply chain modernization, the 2025 Food2China Expo ® Guangzhou focuses on building an industrial system for agricultural specialty products across the entire supply chain. It deeply integrates core technologies such as cold chain freshness preservation, freeze-drying FD, and blockchain traceability, aiming to reduce post-harvest loss rates to new industry lows. As the head of a cold chain company that has participated in the expo for two consecutive years put it: "This place not only gathers key resources like cold chains, research, and capital but also enables us to quickly connect with innovative products from the domestic food industry, working together with partners in the supply chain to optimize solutions."
"blend"
Expand the international vision of landmark products
2025 Food2China Expo ® Guangzhou, as a professional food and beverage exhibition based in South China and radiating to the world, will gather more than 40 national delegations from Italy, Chile, Australia, Turkey, Northern Ireland, Belarus, Belgium, Poland, Thailand, Singapore, Malaysia, Philippines and other countries to present high-quality food and innovative experience of each country.
Italy's high-end pasta, olive oil and wine and other classic products, Turkey's local specialty nuts, dried fruits, candy and other leisure and healthy food, Poland's meat, Chile's sauce and Pisco wine, Singapore's leisure food will be on display, which will become the most "traffic" check-in place.
At the same time, the exhibition collaborates with the industry ecosystem to host multiple events such as new food ingredient promotion and tasting sessions in various provinces and cities, as well as exchange meetings for local specialty foods. These activities focus on topics like the integration of medicine and food, and the international expansion of food companies, providing a pathway for global strategic planning. 2025 Food2China Expo ® Guangzhou attracts high-quality food and beverage resources and professional buyer groups from around the world with an open and inclusive attitude, offering efficient and convenient business services, and has developed into a benchmark event in the food and beverage industry.
Exhibition is the breakthrough!
The 2025 Food2China Expo ® Guangzhou will be held at the B Zone of the Canton Fair Exhibition Hall from September 25 to 27. Leveraging its nearly 60,000 square meters of exhibition space, it aims to attract over 2,000 exhibitors from nearly 40 countries and regions, showcasing more than ten thousand products across the entire industry chain. This event will accelerate the transformation of local specialties from "regional calling cards" to "global hits," lighting the way for every "hidden gem" to shine on the global stage!
